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Developing a mobile application is no longer the preserve of large companies!
In fact, many small businesses and even individuals have decided to take the plunge and have a mobile application. Visit mobile applications are the main modern means of accessing information, and the number of users using their smartphone or tablet to connect to the Internet continues to grow every day. According to StatCounter, over 70 % of web traffic comes from mobile devices.
Reasons to develop a mobile application :
- Increase brand awareness
- Contact us directly customers and prospects
- Delivering a unique user experience
- Present your business model in a practical and original way
- Digitize your business processes to optimize your workflow
Mobile applications gain in popularity
As the global market for mobile applications is expected to reach $190 billion by 2020. Mobile applications offer a better user experience, which is why we need to quickly develop a mobile application with the help of professionals.
There are over 2 million applications on the App Storeand over 2.8 million applications on the Google Play Market.
Have a mobile application developed for your business to improve customer service, increase sales and attract new customers.
How do you develop a mobile application?
There are several ways to develop a mobile application:
- Entrust the creation of the application to an agency or freelance developer;
- Develop it yourself with your own resources (your developers), according to your needs, budget and technical capabilities;
- Use a tool which lets you build your own mobile application, with no technical knowledge required.
The choice between these three solutions necessarily depends on your company's size and technical capabilities. It also depends on the scope of the application and its target customers. For example, a large company with its own development teams will prefer to have an application developed in-house, while a small SME may have no choice but to turn to an external service provider.
New ways of working influence the use of digital tools
More and more people are consulting the Internet from their cell phones to find information throughout the day. While a few years ago, computers were the main terminals for researching information, checking email or following the news on social networks, today smartphones and tablets have taken over, accounting for over 70% of total web traffic.
The growing use of smartphones has led to the development of mobile applications that meet users' everyday needs.
Here are a few reasons why you should have an application developed for your business:
- It's a way to connect with your customers 24 hours a day, 7 days a week.
- Applications can deliver personalized content: push notifications let you send reminders or other important messages to users who have downloaded your application.
- Your application makes it easier for customers to shop: your customers can make purchases from their cell phone by downloading your application.
It's a way for your customers to share their experiences on social networks: whether uploading photos, videos or writing comments, apps let people share content with friends and family.
We hope this article has given you a better understanding of the benefits of having a mobile application developed. If you're looking for a developer, don't hesitate to Contact us !
Find out more with our articles on our blog on new technologies
