English 
Français 
Español 
Find out more about Google and optimize your site's visibility with our informative article.
In the world of SEO, it's essential to understand Google's evaluation criteria in order to optimize the visibility of your site. website. Google, the search enginesuses a complex algorithm to determine page rankings. Among the key factors is the key concept of EAT (Expertise, Authority, Reliability), which plays an essential role in creating an effective SEO strategy. But what exactly are the evaluation criteria Google uses to determine EAT? In this article, we'll explore these criteria in detail, and how to implement them to optimize your website's SEO.
What are Google's evaluation criteria for SEO?
Google, as the world's most widely used search engine, has numerous evaluation criteria for determining the position to be given to a website in its search results. These criteria are essential for a site's SEO, as they enable Google to determine the relevance and quality of a site in relation to a user's query.
Content quality criteria
One of the most important criteria for SEO is the quality of a site's content. Google places great importance on the relevance and added value of a site's content. It's essential that content is unique, informative and well-structured. Well-written blog posts, detailed product descriptions and informative pages are all signs of quality for Google.
A good idea for creating quality content is to put yourself in the user's shoes and ask what they would like to find on your site. By answering users' potential questions and providing useful information, you increase your chances of being well-referenced by Google.
Keyword relevance
The use of relevant keywords is another important criterion for SEO. Google analyzes the keywords present on a site's pages to determine their relevance to a user's query. It's essential to choose your keywords carefully and to use them consistently in your content.
A common method of finding relevant keywords is to conduct keyword research and identify those that are most searched for by users. It's also important to include keywords in title tags, description tags and header tags to increase your chances of being well-referenced by Google.
Site structure
A site's structure also influences its SEO. A clear, well-organized structure enables Google to better understand the different pages of a site and their relationship to each other. It also makes it easier to navigation for users, an important aspect in terms of user experience.
It's a good idea to create a clear site map so that you can easily navigate between the different sections of the site. Using headings, sub-headings and internal links can help to better organize the site's content.
Page loading speed
Page loading speed is an important criterion in Google's evaluation. Users attach great importance to the speed with which a site loads. A slow site can lead to a poor user experience and increased bounce rate. This can also have a negative impact on SEO.
To improve page loading speed, it's important to optimize images, reduce the number of HTTP requests, use caching and choose a reliable web host.
Mobile compatibility
With the growing use of smartphones, mobile compatibility has become essential for SEO. Google favors sites that offer an optimal user experience on mobile devices. A responsive site, i.e. one that adapts to different screen sizes, is an important criterion for SEO.
To guarantee a site's mobile compatibility, we recommend using a responsive design, testing your site on different mobile devices and optimizing the loading speed of mobile pages.
Site safety
Site security is an increasingly important issue, not least for Google. Sites secured with the HTTPS protocol are favored over unsecured sites. It is therefore essential to secure a site with an SSL certificate to enable secure communication between the user's browser and the site's server.
In addition to the HTTPS protocol, it's important to update your site regularly, use secure extensions and themes, and choose secure hosting.
Backlinks
Visit backlinksBacklinks, or links pointing to a site, have always been an important criterion for SEO. Google uses backlinks to assess a site's popularity and trustworthiness. Obtaining quality backlinks, i.e. from reliable and relevant sites, can improve a site's SEO.
Backlinks can be obtained by creating quality content that generates natural links, by establishing partnerships with other sites or by using link-building techniques such as link exchange or guest blogging.
Social signals
Social signals, such as likes, shares and comments on social networks, can also influence a site's SEO. Google considers these signals as an indicator of a site's popularity and relevance. Having an active presence on social networks and encouraging users to share your content can therefore be beneficial for SEO.
Domain authority signals
Domain authority signals, such as the number of referring domains and the number of quality links, also influence a site's SEO. Google considers a site with high domain authority to be more reliable and relevant.
It is possible to improve domain authority signals by obtaining quality backlinks, creating quality content and being active on other sites or platforms.
User-friendly experience
Finally, user-friendliness is an increasingly important criterion for Google. A site that is user-friendly and easy to navigate is favored over one that is difficult to use. Criteria such as ease of navigation, accessibility, readability and mobile-friendliness are all taken into account by Google.
It's a good idea to test your site regularly to ensure that the user experience is optimal. Collecting user feedback and taking it into account to improve the site can also be beneficial for SEO.
In conclusion, Google uses many criteria to evaluate a site's SEO. Content quality, keyword relevance, site structure, page load speed, mobile compatibility, site security, backlinks, social signals, domain authority signals and user experience are all important elements to consider when optimizing a site for search engines.