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The 10 best SEO techniques to improve your website's ranking in 2022
You've worked hard on your website. You know it inside out, from content strategy to copywriting to visual design. So why not Google continues to ignore you? If your website looks like most others, it's not because Google doesn't like what you have to say, but because you haven't done anything to improve your site's ranking in the SERPs. In this blog post, we'll look at the top 10 SEO techniques you should be using on your website to improve your search rankings.
Creating high-quality content
Creating high-quality content is crucial to any successful SEO strategy. Your content needs to be well-written so that people want to read it and share it with their friends on social media. It must also be unique and informative, so that visitors stay on your site longer, rather than clicking through and returning to the search results page.
Publish new content regularly
Users consider new content to be more valuable than old. When people are looking for an answer to a question, they often look at the date to determine relevance. If your publications all feature old dates and out-of-date information, they'll quickly move on to the next search results.
Optimize your site for voice search
Voice search is becoming increasingly popular, as voice assistants like Siri and Alexa are getting better at understanding queries by natural language users. If your site isn't yet optimized for voice search, you could be missing out on a whole new audience of potential customers.
Make sure your page titles and meta descriptions answer the question concisely.
Put the most important information in headings and subheadings.
Use Schema structured data markup (more on this later) to help Google understand the content of your page.
Use HTTPS throughout your website
Not all links are created equal. That's why it's important to use a secure link on your website. HTTPS, or Hypertext Transfer Protocol Secure, is the future of SEO.
Why? Because Google sees it as a sign of trust. If your website uses an insecure link (HTTP), Google will treat it as an infection on its server and ignore it.
Make sure your website is "full https" for pages, images and scripts!
Optimize the loading speed of your website pages
Optimizing your site's loading speed is a crucial element of SEO. Google has announced that it will use page load speed as a ranking factor in its search results. This means that the faster your page loads, the higher it will rank in search results.
To increase the speed of your website, you must :
- compress images to reduce page size,
- minimize the use of plugins,
- optimize and reduce CSS and JS files,
- use a caching system,
- minimize JS and use asynchronous loading,
- use lazyloading to load images.
Optimizing for mobile users
The number of people using mobile devices to search on Google continues to grow. In 10 countries, including the USA and Japan, more Google searches are carried out on mobile devices than on computers.
To optimize your website for mobile users, you need to ensure that your site is responsive.
This means that the website must adapt to different screen sizes and devices. It must display correctly on a desktop, laptop, tablet or phone. If a user is looking for information about your company on their phone and can't read or navigate it properly, then they won't stay on your site for very long. Most users will leave and move on to the next search result.
And Google will take this into account when ranking you!
Make sure you have an up-to-date sitemap.
In the past, all you had to do was create a website and let the robots search engines take care of the rest. But today, things are a little more complicated. Google is getting smarter. But sometimes it's necessary to give search engines a little boost so that the robots know where to go. And that's what XML sitemaps do.
A sitemap is nothing more than an organized list of your website's pages and images, which you can upload to Google or Bing, for example. The advantage is that Google knows all the pages on your site and can access them directly.
You can send your sitemap to Google via the Google Search Console to speed up and verify the indexing of your web pages.
Using Schema markup
We all know that content is king, but what happens when your website content is boring and devoid of context? What happens?
This is where Schema markup comes in. By adding a few lines of code to your website, you can add a wealth of information about your content to Google's database. This means that Google can better understand your content and give it more weight when it indexes it.
Schema.org is a markup language that lets you add structured data to your website. Best of all, you don't have to code it yourself. A wide range of Web services can help you do just that, including WordPressHubspot and Medium.
Fortunately, there is a tool that makes this process very simple: Schema Markup. The process is simple: just enter the data, check it in a few clicks, then add it to your site.
High-quality backlinks are essential
Visit backlinks – Les backlinks sont essentiels à toute stratégie de référencement, mais vous devez les utiliser à bon escient. Les backlinks sont des liens vers votre site Web qui proviennent d’autres sites Web. Vous pouvez acheter des backlinks ou en recevoir en guise de “remerciement” pour avoir rédigé un contenu de qualité. Mais il est important de noter que les backlinks peuvent être supprimés aussi facilement qu’ils sont ajoutés.
Backlinks are important, but they're not everything. When it comes to improving your SEO, high-quality backlinks are essential.
What makes a high-quality backlink? It's all about the quality of the referring page. The more authoritative the website, the more likely Google is to rank it well.
Par exemple, un lien provenant d’une page d’accueil ou d’un article sur un site Web bien connu aura beaucoup plus de valeur qu’un lien retour provenant de la page “à propos” de votre site Web.
One tactic that can help you gain quality backlinks is the creation of informative content aimed at the trade press. By using public relations you'll gain authoritative backlinks fast!
Don't overclassify your keywords
When it comes to SEO, keywords are essential. But over-ranking your keywords is not. You want Google to see your content as relevant and useful, not just a list of words.
There are several ways to achieve this. The first is to use the Google algorithm. This involves adding keywords at random to see which ones appear in search results and suggestions.
La bonne approche consiste à utiliser des mots-clés “pas trop longs” et “pas trop courts”. Les mots-clés doivent représenter entre 2 et 10 % de la longueur de votre contenu.
Conclusion
Now that you've seen the top 10 SEO techniques you should use on your website, it's time to implement them. Whether you're the content creator or not, everyone on your team needs to know about these techniques.
To get the most out of this blog post, we highly recommend creating a content strategy and writing a weekly SEO strategy. This will enable you to cover all the bases for improving your website's SEO.
What SEO techniques do you use on your website?
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