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In a world of constant technological change, where the internet and digital media are increasingly present in our daily lives, "360° Digital Strategy" has become an essential component for the success of any type of business. Thanks to this comprehensive, integrated approach, you'll be able to leverage all available digital tools and channels to boost your brand's visibility, optimize your customer relationships and stimulate growth. Regardless of your sector of activity, "360 Digital Strategy" offers solutions tailored to your specific needs, guiding you step by step towards achieving your business objectives.
DualMedia© is recognized for the quality and reliability of its teams, thanks to its digital expertise.
We work to understand your company's strategy, so that we can tailor the tool to meet your ambitions, as well as audit the systems and processes in place within your structure.
Because communication is fundamental, we do our utmost to provide you with all the information you need throughout our relationship. collaboration.
We advise you on the market opportunity to offer a mobile application for the general public or a professional application for your teams.
As part of your overall marketing strategy, our team identifies the mobile services you can offer your customers and the benefits you can derive from them.
DualMedia© can develop all kinds of services for the iPhone, iPad and Android. We manage your projects from A to Z, right through to publication!
What is a 360° digital strategy?
A 360° digital strategy is a comprehensive method for your company to be present and interact on all digital platforms. This includes your websiteIt's all part of a 360-degree approach to marketing, and includes a wide range of communication channels, including social media, online advertising, email marketing, content marketing and more. Instead of focusing solely on a single communication channel, a 360° strategy aims to create a holistic experience for your customers.
Objectives of a 360° digital strategy
Your 360° digital strategy must have clearly defined objectives. This could include increasing your online visibility, improving customer engagement, increasing the conversion rateor optimizing the return on investment of marketing activities. Your objectives must be specific, measurable, achievable, relevant and time-bound.
The importance of a 360° digital strategy
Why adopt a 360° digital strategy?
Adopting a 360° digital strategy offers several advantages. It means you're not limited to a single platform or means of communication. What's more, it helps you get to know your customers better by providing a global view of their interactions with your company.
Benefits of 360° digital strategy
Above all, a 360° digital strategy helps you reach your customers wherever they are. This means you can create a personalized experience for each customer across different platforms. This can lead to greater customer loyalty, higher conversion rates and, ultimately, higher revenues.
Our key stages in implementing a 360° digital strategy
Market and competitor analysis
Before implementing a 360° digital strategy, you first need to understand your market and your competition. Analyze market trends, identify your competitors and examine their online strategies.
Defining personas
Personas represent your ideal customers. For each persona, you need to understand their needs, desires, challenges and online behavior.
Choice of communication channels
Our strategy needs to be adapted to the chosen communication channel. Whether it's social networks, email marketing or online advertising, each channel requires a different approach.
Creation of customized content
Your content must be adapted to your personas and the communication channels you use. It must also be optimized for SEO to attract more visitors to your website.
Setting up a referencing strategy
An SEO strategy is essential to increase your online visibility. It includes optimizing your website, linkbuilding and producing quality content.
Social network management
Social networks are powerful tools for reaching and engaging your customers. Be sure to post content regularly and interact with your audience.
Measuring results
It's crucial to measure the effectiveness of your 360° digital strategy. Use analysis tools to track the performance of your campaigns and content.
The different components of our 360° digital strategy
Website and SEO optimization
Your website is often the first point of contact between your customers and your company. It needs to be well-designed, easy to navigate and optimized for the Internet. SEO.
Social networking
Social networks enable you to reach your customers where they spend most of their time. They also give you a platform for sharing content and interacting with your audience.
Email marketing
Email marketing is excellent for communicating directly with your customers. It's also effective for promoting your products or services.
Online advertising
Online advertising can be a highly effective way of increasing your online visibility. It allows you to precisely target your audience and measure the results of your campaigns.
Content marketing
Marketing content enables you to provide useful and relevant information to your audience. It's essential for establishing your authority in your sector and attracting visitors to your website.
Our best practices for an effective 360° digital strategy
Creating an optimal user experience
Your users must always be at the center of your 360° digital strategy. Make sure you create an optimal user experience across all communication channels.
Personalize customer interactions
Personalization is the key to building strong relationships with your customers. Use the data at your disposal to personalize your messages and offers.
Use data analysis tools
A 360° digital strategy requires the use of analysis tools to measure the performance of your campaigns and content. These tools provide invaluable information for improving your strategy.
Adapting to market trends
The digital world is changing fast. That's why it's important to adapt your strategy new technologies and to changes in your customers' behavior.
Current trends in 360° digital strategy
Artificial intelligence
Artificial intelligence is increasingly used in digital strategies. It can analyze large quantities of data and automate certain tasks. We can help you deploy AI in your strategy.
Influence marketing
Influencer marketing continues to be an important trend. Influencers can help you reach a wider audience and promote your products or services. Our partners ValueYourNetwork supports you in influencer marketing.
Marketing video
Video has become a crucial means of communication on digital platforms. It enables information to be shared in an engaging, easy-to-understand way.
Chatbots
Visit chatbots are becoming increasingly popular on websites and social networks. They offer instant answers to customer questions, improving customer satisfaction.
The challenges of 360° digital strategy
Personal data management
Managing personal data is a major challenge. We take great care to comply with current legislation and protect our customers' information.
Constantly changing platforms and technologies
The fast-changing digital world can be a challenge. We keep abreast of new technologies and changes in digital platforms.
Understanding customer needs and expectations
Understanding your customers' needs and expectations is essential to your 360° digital strategy. This requires constant monitoring and regular analysis of your data, which we put in place.
Training and skills needed for a 360° digital strategy
Digital marketing training
Good training in digital marketing is essential for implementing a 360° digital strategy. Our experts will provide you with the necessary knowledge of the various platforms and tools.
Mastery of analysis and project management tools
We master the analytical tools needed to measure the performance of your strategy. What's more, project management is essential to coordinate the different parts of your strategy.
Content creation skills
Content creation is at the heart of a 360° digital strategy. We are able to create interesting, SEO-optimized content.
A 360° digital strategy is a comprehensive and effective way of reaching and interacting with your customers across all digital platforms. While it can be a challenge to implement, the benefits are significant. With our experts, their mastery of appropriate analysis tools and content creation skills, we can succeed in implementing a winning 360 digital strategy!
Numerous references from prestigious customers, supermarkets, ready-to-wear, major retailers, festivals, photographers, production companies, etc.
You can contact us by email, and a project manager will get in touch with you!