English 
Français 
Discover the secrets of the Google ! Leaked internal documentation reveals that search results are influenced by site authority metrics and click signals, contrary to official statements. What does this mean for SEO ?
Did you always believe that Google's search results were purely objective and based on technical criteria? Well, a leak of internal documentation has revealed that things are more complex than that. The disclosure of Google Search's Content Warehouse API documentation shows that the search giant stores information about content, links and user interactions, and uses site authority metrics and click signals to influence search results, contradicting claims made by Google spokespeople. What are Google's search algorithms really hiding?
Leaked internal documentation for Google Search's Content Warehouse API
Recently, a major leak chipped away at the digital world community: the internal documentation of Google Search's Content Warehouse API was leaked, revealing information about the ranking systems and features manipulated and stored. This is a unique opportunity to understand the secrets of Google's search algorithm, long kept secret.
Information stored by Google
The documents show that Google stores information about content, links and user interactions. This means that when you interact with search engineyour actions are recorded and stored. However, the documents do not reveal the rating functions, Google's best-kept secret.
Filing functions
Not all the features described in the documentation are ranking factors, but some are. This means that Google uses some of these features to determine the order of search results. But what are these ranking factors?
The use of site authority metrics
The documentation reveals that Google uses site authority metrics, contrary to what Google spokespeople have claimed. This means that the search algorithm's scoring model takes into account the quality and reliability of the site. website. Sites with high authority are more likely to appear at the top of search results.
Example of site authority metrics
| Site authority metrics | Description |
|---|---|
| TrustRank | Evaluates confidence in a website |
| PageRank | Evaluates the importance of a web page |
| Domain Authority | Assesses domain quality and reliability |
The influence of click signals on search results
The documents also show that Google uses click signals to influence search results, contrary to what Google spokespeople have claimed. Click signals are users' interactions with search results, such as clicks, dwell times on a page and so on. This means that your usage behavior influences the order of search results.
The NavBoost grading system
The documentation describes a ranking system called NavBoost, which uses click metrics to boost, downgrade or boost search results. This means that search results are personalized according to your usage behavior.
NavBoost features
| NavBoost features | Description |
|---|---|
| Clicks | Clicks on a search result influence its ranking |
| Residence time | The time you spend on a web page influences its ranking |
| Back to search | If you return to the search page after viewing a result, this influences its ranking. |
14,000 filing functions
The documentation describes over 14,000 ranking features, including modules related to YouTube, Assistant, Books, video search, links, web documents, crawl infrastructure and internal calendar system. This means that Google's search algorithm is highly complex and takes many factors into account when determining the order of search results.
Example of filing functions
| Filing features | Description |
|---|---|
| Video search | Video relevance to a search query |
| Links | The quality and relevance of links to a website |
| Crawl infrastructure | The way Google crawls and indexes the web |
In conclusion, the leak of Google Search's Content Warehouse API internal documentation has revealed many secrets about Google's search algorithm. Ranking features, site authority metrics, click signals and the NavBoost ranking system are just some of the many aspects that influence the order of search results. Now that you know how Google's search algorithm works, you can improve your SEO strategies and ensure that your websites and your mobile applications appear at the top of search results.
Impact on SEO strategies
These revelations bring a new perspective on what SEO professionals should prioritize. It's now clear that elements such as click-through rate and domain authority play a more significant role than previously thought.
Reassessing priorities
Faced with these new elements, you may want to rethink your SEO strategies. The importance of creating quality content and acquiring relevant links is more than ever justified.
Practical Information for Optimization
Use the information in the documentation to adjust your tactics. For example, creating more attractive headlines to increase click-through rates can now have a direct impact on your rankings.
Future Perspectives and Publications
This leak is the first in a series of publications that will examine these new elements in detail. Further analyses will delve into the technical specifics and strategic implications for SEO.
Get ready for Suite
Stay tuned for subsequent publications that will continue to dissect this documentation. Each new revelation will give you a better understanding of Google Search's mechanisms and the best practices to adopt.
Act Now
Take advantage of this new knowledge to make informed decisions. Adapting your SEO practices to Google's real criteria will enable you to stand out and optimize your online presence effectively.
For more information and professional assistance, consider working with a specialized agency like DualMedia. Their expertise in mobile and web app development, as well as SEO, can help you navigate this ever-changing digital landscape.
Since 2000 with the expertise of SEO agency DualMedia
DualMedia, which has been based in Paris since 2000, stands out for its expertise in the following fields:
- Mobile Application Agency : Development of mobile applications on iPhone and Android.
- Web Agency Web design and innovative web solutions.
- SEO Agency : Search engine optimization and website optimization search engines.
Take advantage of their know-how to excel in these essential digital areas.
Contact us
Do you have a mobile or web application development project? Contact us to find out how we can help you achieve your goals in this complex and competitive digital environment.