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Discover how our DualMedia 360 Search Engine Optimization Agency transforms online visibility with innovative strategies. SEO, SEATailor-made SMM for digital success.
At DualMedia 360, our Search Engine Optimization Agency, we're committed every day to propelling our customers' visibility into the digital age. With an integrated, strategic approach, our team of experts deploys innovative, tailor-made SEO solutions, ensuring that every project achieves optimal positioning on the most important search engines. search engines. Thanks to constant monitoring and implementation of the latest SEO technologies, we guarantee measurable results and a significant return on investment.
What is a 360° SEO Agency?
Definition and overall mission
Agence de Référencement DualMedia 360 defines itself as a company specialized in improving a company's visibility and online presence through a variety of techniques and platforms. The global mission of our DualMedia 360 Search Engine Optimization Agency lies in providing a comprehensive, integrated approach that encapsulates all dimensions of online marketing. marketing digital: search engine optimization (SEO), search engine marketing (SEA), social media marketing (SMM), and more. We are committed to constantly adapting our strategies to changes in search engines and consumer online behavior, in order to optimize our clients' visibility and traffic.
Full SEO coverage at SMM
In our services, comprehensive coverage means that we don't limit ourselves to traditional SEO, but also integrate other aspects of the business. digital marketing like SMM. It's a synergy that ensures a consistent and powerful online presence. The aim is to create a strong brand image, reach the right audience and convert engagement into sales or other concrete business objectives.
The benefits of a holistic approach for companies
A holistic approach brings several benefits to companies. Firstly, it eliminates the silos between different online marketing strategies, enabling greater consistency and unification of messages. In addition, it optimizes budget allocation by avoiding duplication of effort. Finally, a 360-degree perspective promotes a global understanding of the customer path and enhances the user experience across all digital touchpoints.
Services offered by our SEO Agency DualMedia 360
Full SEO audit
We usually start with a complete SEO audit of your website. This involves keyword analysis, site architecture, technical performance, content, and the backlinks to identify opportunities for improvement and any obstacles to your site's SEO.
Content strategy and content marketing
A good content strategy is essential to stand out from the crowd. We work on content marketing by creating and distributing relevant, engaging materials that engage your target audience, establish your brand authority and encourage beneficial interactions.
Online reputation management
Online reputation can make or break a business. We offer reputation management services to ensure that your company maintains a positive image on the Internet, responding to criticism and encouraging positive reviews.
Integrated social media services
Our services integrate social media management to build and maintain an engaging presence on all major platforms. We manage everything from content creation to user interaction to ensure community growth and engagement.
PPC advertising and Google Ads campaigns
We leverage paid campaigns such as PPC advertising and Google Ads to drive targeted traffic to your site. We design them to maximize ROI, continually refining audiences and optimizing bids and ads.
Advanced analytics and reporting
With analytics and reporting, we turn data into valuable information. We track the performance of all campaigns, evaluate KPIs, and adjust strategies according to trends observed and objectives achieved.
Why choose our DualMedia 360 SEO agency?
Selection criteria for our agency
Criteria for choosing us include technical expertise, experience in your industry, transparency and clarity in reporting, as well as references and customer reviews. Our DualMedia 360 Search Engine Optimization Agency has a comprehensive range of services and skills to meet your company's specific needs.
The importance of a personalized strategy
Customization is key in 360° SEO. Our DualMedia 360 SEO Agency can develop a strategy that takes into account the specifics of your company, your business objectives and your target audience. A "one size fits all" approach is not effective in such a diverse and competitive digital landscape.
Case studies and customer testimonials
Case studies and testimonials offer insight into an agency's ability to deliver tangible results. They provide examples of success with previous clients, which can be a strong indicator of the level of service and expertise the agency can provide.
Certifications and partnerships
Professional certifications and partnerships with key technology companies, such as Google or Bing, attest to the competence and industry recognition of our DualMedia 360 SEO Agency. This ensures that the agency remains at the forefront of best practices and the latest developments in digital marketing.
How we work with DualMedia 360 SEO Agency
Initial audit and needs analysis
Every partnership begins with an initial audit to assess the existing situation and define your company's specific SEO needs. This helps identify the particular challenges you face and the opportunities you can seize.
Defining objectives and KPIs
Objectives and KPIs serve as benchmarks for measuring the success of initiatives. They must be specific, measurable, achievable, relevant and time-bound (SMART) to be useful in performance evaluation.
Implementing the detailed strategy
Based on the audit and defined objectives, we develop a detailed strategy that guides all digital marketing activities. This strategy is comprehensive and integrated to ensure consistency and efficiency across all marketing initiatives.
Ongoing monitoring, adjustment and optimization
The online marketplace is dynamic, so continuous monitoring and adjustment of strategies are essential to remain competitive. We optimize on an ongoing basis to ensure that efforts achieve their objectives and contribute to your company's overall success.
SEO (Search Engine Optimization)
Technical optimization for search engines
Technical optimization is the foundation of good SEO. We make sure your site is crawlable by search engines, has good performance, fast loading times and a mobile-friendly structure.
Keyword strategy and on-page optimization
Keyword strategy is vital to attracting the right traffic. Once we've identified the best keywords for your business, we implement a meticulous on-page optimization, including title tag, metadata and content quality.
Link building and domain authority
Quality backlinks help build domain authority and improve search rankings. We focus on creating relevant, natural links that enhance your site's credibility in the eyes of search engines.
SEA (Search Engine Advertising)
Creation and management of advertising campaigns
Our DualMedia 360 SEO Agency creates and manages search engine advertising campaigns, aligning ads with users' search intentions and optimizing landing pages for better conversion.
Bidding and Quality Score optimization
Good bid management and Quality Score are essential to reduce costs while improving ad visibility. DualMedia 360 uses advanced techniques to refine these elements and maximize the effectiveness of SEA campaigns.
Performance analysis and ROI
The DualMedia 360 SEO Agency carries out a detailed performance analysis for each advertising campaign and calculates the return on investment. This enables us to adjust strategies and ensure that every euro invested contributes to your company's growth.
SMM (Social Media Marketing)
Social networking strategy
Our DualMedia 360 SEO Agency develops a social media presence strategy tailored to your brand and your audience. This involves choosing the most relevant platforms and developing a publication calendar to maintain a constant, attractive presence.
Community management and engagement
Community management and engagement are key to building audience loyalty and encouraging digital word-of-mouth. We interact with users, manage comments, and stimulate participation to build an active community.
Targeted social advertising campaigns
Targeted social advertising campaigns are a powerful tool for reaching specific market segments. We use demographic, interest and behavioral data to create campaigns that resonate with the target audience and accomplish specific objectives.
Content marketing as part of a 360° strategy
Creating relevant and engaging content
Content creation is at the heart of our services. DualMedia 360 SEO Agency produces relevant, engaging content that speaks to your audience, supports your SEO objectives, and reinforces your brand identity.
Different content formats for different channels
We work with different content formats - blog posts, videos, infographics, case studies - and adjust them for each channel, from website to social networks, ensuring a consistent and professional user experience.
Content syndication and multi-channel distribution
Content syndication and distribution extends the reach of your content across multiple channels. This increases visibility, domain authority, and brings new entry points for your audience.
The Importance of Web Analytics
Conversion tracking and funnel analysis
Conversion tracking and funnel analysis are crucial to understanding how users interact with your site and which steps convert them. DualMedia 360 SEO uses this information to improve the user journey and increase conversion rates.
Competitive analysis and strategic intelligence
Understanding what your competitors are doing and anticipating market developments are essential. The DualMedia 360 Search Engine Optimization Agency conducts constant strategic intelligence to keep you at the forefront, and to quickly adapt strategies in response to changes.
Analytical tools and data interpretation
We use advanced web analytics tools to collect and analyze data. Our expertise in interpreting this data enables us to provide you with in-depth, actionable insights for the continued growth of your business.
Measuring success and return on investment
Identification of key performance indicators (KPIs)
Identifying the right KPIs is essential to measuring success. We set specific, realistic KPIs in line with your business objectives to provide an accurate assessment of the effectiveness of our digital marketing strategies.
Activity reports and performance analysis
We provide regular, detailed activity reports showing the performance of all our digital marketing activities. This enables you to track progress and appreciate the added value of our partnership.
Conversion optimization strategies
Based on our analysis, we propose conversion optimization strategies to boost profitability. Whether by fine-tuning the user experience or adjusting marketing campaigns, the aim is to increase conversion rates and ROI.
The DualMedia 360 Search Engine Optimization Agency will implement the right SEO strategy following an agile consulting phase with you.
Numerous references from prestigious customers, supermarkets, ready-to-wear, major retailers, festivals, photographers, production companies, etc.
You can contact us by email, and a project manager will get in touch with you!