English 
Français 
Have you thought about how much your e-commerce business can grow? The opportunities are immense for companies with a e-commerce website. The popularity of online shopping continues to grow among consumers. According to a Statista survey, there will be 291.2 million online shoppers by 2025. As a result, a growing number of business leaders are developing an online marketing strategy. mobile application to generate colossal profits.
In this article, you'll explore some of the reasons why your business needs a dedicated e-commerce mobile application.
1 - Expand your business with mobile e-commerce
Smartphones have gradually conquered the e-commerce sector. According to Statista, 67% of online sales come from mobile devices. Within two years, mobile commerce will account for 73% of global e-commerce sales. Mobile commerce allows users to find their favorite products and brands wherever they are, whenever they want.
The optimal method for your online store is to exploit mobile application development.
2 - Gain a competitive edge with a mobile application
In today's competitive world, your e-commerce business is incomplete without a mobile app, and this is actually one of the major disadvantages. The majority of customers prefer to make their online purchases via mobile applications rather than visiting an online store. This can give you a competitive edge, where you can promote your products and services online and reach a wider audience through the app.
3 - Analyze with e-commerce / crm analysis tools
One of the major benefits of developing a mobile application is access to an analysis tool. e-commerce crm.
A CRM (Customer Relationship Management) for e-commerce is a software or system that enables companies to manage and analyze interactions with their customers throughout their lifecycle. It helps companies improve customer satisfaction, build customer loyalty and increase sales. A CRM for e-commerce offers specific functionalities to meet the needs of companies operating in the e-commerce sector.
This tool is a great help for your company. You can track customer orders/cancellations, most popular products and services, overall profit/loss, employee productivity and much more.
Every company developing its mobile application needs to integrate this functionality to analyze its business and make faster decisions based on the information gathered.
4 - Higher conversion rates
Let's get back to the numbers. Everything you do must improve your KPIs and, ultimately, benefit your bottom line at the end of the day. Conversion tracking is a great place to start. If we look at the difference between mobile app conversions and mobile website conversions, we see a significant difference. When you compare these figures side by side, the app is the clear winner.
Consumers see 200% more products and add items to their cart at a 85% higher rate when shopping via an app rather than from a mobile browser.
The number of products viewed per session and add-to-cart rates are incredible, but the only thing that counts is conversions.
The conclusion is simple. More conversions mean more money, and mobile apps generate more revenue. conversion rate higher.
5 - Create a personalized shopping experience
To succeed in your business, you need to take care of your users. You need to provide them with a platform that can deliver a personalized shopping experience. The best platform that proves to offer an excellent buying experience for your users is to develop an attractive and responsive e-commerce application for your business.
Personalization is an essential element of e-commerce success. Some of you may already be using personalized strategies to boost e-commerce sales.
For example, when a customer signs up to receive e-mails from your company, you can segment them into a category based on factors such as age, gender or location. Then you can send them specific e-mails to enhance their experience.
When a user visits your websiteYou can personalize the home page according to location. If you sell clothes, a customer shopping in New York in December shouldn't see swimwear, but a customer in Miami should.
A mobile e-commerce app takes personalization to the next level. With an app, you can track the history of navigation and shopping habits to offer personalized recommendations.
You can combine this personalization strategy with your push notification campaigns, which we discussed earlier. Instead of sending the same push notification to all users of your mobile commerce application, you can send specific notifications based on user preferences.
Why?
Well, mobile app purchases are growing at a rate of 54% year on year. This is the highest rate of all app categories.
Looking at this data, we can see that it's easy to grow your business with a mobile application.
It will be a wise decision if you consider partnering with a mobile app development agency to create an e-commerce mobile app for your business. When developing the app, you need to take into account the reasons mentioned above, as this will benefit your business and you'll be able to accelerate the growth of your business.
We offer state-of-the-art web and mobile development services new technologiesour teams of experts in web, mobile and blockchain stay on top of trends to offer the best expertise for your future developments, if you'd like to find out more from our experts, contact us.
Find out more with our articles on our blog on new technologies
credit photo @unsplash
