Typography with WhatFont

Discover how typography reinforces the visual coherence of brands with WhatFont. A complete guide for designers and developers.

Have you ever wondered how brands ensure visual consistency across their different platforms? One of the key elements contributing to this consistency is typography. In this article, we'll explore how identifying and applying the right fonts can transform the look and feel of a website. website.

The importance of knowing typography

Website typography plays a crucial role in creating a strong, recognizable corporate identity. Choosing the right typeface is not just a question of aesthetics, but also of effectively communicating a brand's values and message. Poorly chosen typography can hinder reading and user experience, while good typography can reinforce brand image and engage visitors.

Font Identification Techniques

Using the WhatFont extension

WhatFont is a popular extension of Google Chrome that makes it easy to identify the fonts used on any website. With a single click, you can obtain information on the font family, size, color and even a preview of the letters. This feature is particularly useful for designers and developers who want to ensure that the fonts they choose are in line with their corporate identity.

Other Extensions and Developer Tools

In addition to WhatFont, there are several other tools for identifying fonts on the web. Font Finder for Firefox and options on Safari offer similar solutions. Developers can also use integrated browser tools, such as those in Chrome, to inspect page elements and discover the styles used.

Identifying fonts in PDFs and images

For documents PDFFontsinPDF is highly recommended. As far as images are concerned, WhatTheFont, a service based on artificial intelligence, is particularly effective in identifying fonts from graphic content. These tools enable a detailed analysis that can be crucial for graphic design projects.

Visual Coherence and Brand Identity Management

Respect the Graphic Charter

Knowing the fonts used on a web site is essential to respecting a company's graphic charter. This includes the color palette, fonts, styles and other visual elements that define a brand's identity. Good management of these elements ensures that all a company's visual media, whether digital or printed, are harmoniously aligned.

Creating Custom Typography

Many companies choose to create their own typography to ensure greater control over their brand identity. This approach not only helps to stand out visually, but also ensures immediate brand recognition across a variety of media. Custom typography can also be adapted to more accurately reflect the company's core values and message.

Choosing an effective font

Selection criteria

When choosing a font, it's important to consider its legibility and its ability to reflect your company's values. A font should be easy to read on any screen and at any size. What's more, it must harmonize with the overall tone and style of your company's communications.

Font categories and usage

There are several categories of fonts, each with its own characteristics of use:

• Serif These fonts have small extensions at the end of each letter, giving them a classic, traditional look. They are often used for long texts in formal contexts.
• Sans Serif Without these little extensions, sans serif fonts have a more modern, streamlined look. They're ideal for digital interfaces and online reading environments.
• Cursives : Imitating handwriting, these fonts are often used to give an elegant or personalized look.
• Fantasy : Often decorative, these fonts can add personality but should be used with care to avoid disturbing legibility.

Integrating Typography on Your Website

External services and @font-face

Once a typeface has been chosen, it can be integrated into a website in a number of ways. External services such as Google Web Fonts offer extensive font libraries that you can easily implement with just a few lines of code. Alternatively, using the CSS directive @font-face allows fonts to be incorporated directly into the site, offering greater control.

Professional support

For those looking to develop or redefine the visual identity of their website, agencies like Eficiens offer comprehensive support. Taking into account various aspects such as design, visual consistency and budget, they help make the choices best suited to the company's specific needs.

DualMedia's role in Web development

Multidimensional expertise

DualMedia, a web agency in Paris, stands out for its expertise in three major areas: mobile and web application development, as well as optimization for search engines. Founded in 2000, DualMedia has combined technology and design to deliver innovative and strategic solutions to its customers.

Services offered by DualMedia

1. Mobile Application Development DualMedia develops applications for iPhone and Android, ensuring that each application is perfectly aligned with the customer's business objectives.
2. Website Design : The agency specializes in the creation of innovative websites, using the latest technologies to deliver an exceptional user experience.
3. SEO and Optimization DualMedia offers SEO and optimization services to ensure that websites reach a large and relevant audience.

Conclusion

Typography is a fundamental element in creating a strong, consistent brand identity. By understanding how to identify and use fonts effectively on different platforms, you can create a powerful visual impact that engages your visitors and reinforces your brand image. To achieve these goals, it's often a good idea to partner with professionals like DualMedia, who can provide expert advice and tailor-made solutions for your web or mobile project.