How do I search for keywords in SEO?

Searching for keywords in SEO is an essential step to improve the visibility of a website on the search engines. By strategically choosing the right terms, you increase your chances of attracting qualified traffic and better meeting web users' expectations.

This article will guide you through the best methods and tools for effective keyword research and optimizing your SEO strategy.

What is a keyword in SEO?

An SEO keyword is a term or expression that web users enter into search engines to find information. Keywords play an essential role in the ranking of web pages on Google and other search engines. By integrating relevant keywords into your content, you increase your chances of appearing high up in search results.

Why is keyword research essential to SEO?

Keyword research allows us to understand users' intentions and adapt our content accordingly. A good keyword strategy helps to :

• Improve search engine rankings.
• Attract targeted traffic.
• Meet the needs of your audience.
• Optimize conversion rates.

SEO keyword research methods

Using Google Keyword Planner

The keyword planning tool from Google Ads is an effective solution for finding relevant keywords. It allows you to :

• Discover keywords related to your field.
• Analyze monthly search volume.
• Assess the level of competition.
• Come up with ideas for related keywords.

Competitor analysis

Observe your competitors' keyword strategies to identify untapped opportunities. Tools such as SEMrush or Ahrefs allow you to detect the keywords your competitors are positioning themselves for, and adjust your strategy accordingly.

Make the most of search suggestions

Google offers automatic suggestions based on popular user queries. To search for keywords :

• Type a term into Google and take note of the suggestions.
• See related searches at the bottom of the results page.
• Use tools such as Ubersuggest or AnswerThePublic to discover relevant variations.

Focus on long-tail keywords

Long-tail keywords are more precise expressions, generally made up of several words. Although their search volume is lower, they offer a high conversion rate due to their specificity.

Keyword search tools

There are several tools you can use to refine your SEO keyword strategy:

• Google Keyword Planner to analyze search volumes and competition.
• SEMrush to explore competitors' keywords and track their evolution.
• Ahrefs for detecting keyword opportunities and analyzing backlinks.
• Moz Keyword Explorer to find keyword suggestions and estimate their difficulty.

Optimizing content with keywords

Once you've identified your keywords, it's crucial to integrate them naturally into your content. Here are a few best practices:

• Include keywords in securities and subtitles.
• Insert them in the META tags (title and description).
• Optimize URLs with relevant keywords.
• Add keywords to ALT tags for images.
• Make sure your text flows naturally, without keyword stuffing.

Monitoring and adjusting your SEO strategy

Keyword research doesn't stop after you've integrated them. It is essential to :

• Follow the keyword ranking.
• Analyze the traffic generated for each keyword.
• Update keywords regularly based on trends and Google algorithm updates.

Our opinion

SEO keyword research is a fundamental step in optimizing a website and attracting targeted traffic. By using powerful tools and adopting a strategic approach, you can improve your site's visibility and increase your audience. Continuously adapt your strategy in line with trends and user needs to maximize your impact in search results.